Among the main "villains" who contribute to the generation of large volume of waste, we highlight all the packaging. There is difficulty in reuse and recycling. Polystyrene (Styrofoam) is one of the materials that has brought great impacts to the environment and its consumption has been increasing every year.

In Brazil, consumption is around 36.6 thousand tons per year and its consumption jumped from 9 thousand tons in 1992 to approximately 40 thousand tons in recent years. The generated waste has been causing serious problems to the environment, due to its inadequate discarding, usually ends up going to waste, polluting the environment or landfills taking up a lot of space. It is estimated that Styrofoam, expanded polystyrene (EPS) takes about 150 years to be fully degraded.

Styrofoam is a recyclable material, but it is not considered as a expensive cost-effective material for recycling since it is lightweight and takes up a lot of space because of air (98% air), and has a low sale price. It is not a viable option for collectors and cooperatives, since it is a product of low density, it occupies a lot of space and has a high cost to transport.

Styrofoam boxes require large spaces for transportation and storage, leading to an increase in logistics costs. Transport is the main element of logistics costs, accounting for one to two thirds of the total for logistics, and directly impacts the price of the final product.

With an alternative solution to the problems mentioned, Norvinco developed the Ecotermica Box, which meets the requirements of sustainability and circular economy, minimizing the impacts to the environment caused by traditional packaging. Innovative solution to existing problems in transportation of cold chain products.